Networking opportunities abound!

@JonathanBetts, @DianneLee and @Jackie MacRitchie and I reflected on the value of networking and what we’ve learnt over many years across the world.

We all agreed that networking in whatever form is valuable.  Each of us cited examples where one connection has significantly shaped our careers (and our lives).  Projects have been won; new directions have been taken; and people who we have met have moved from being connections to friends and business colleagues. For some of us it’s fun!

What stops us networking?

It’s different for everyone.

  • Introverts find it difficult to go into a room of strangers and break the ice by saying hello
  • It can be emotionally and mentally draining
  • We don’t like the idea of self-promotion, having to “sell” who we are
  • The time it takes especially if we must travel a long way.

What are our top tips for successful networking?

  • Don’t think of events as the only way to network. People we have worked with in the past are often our best potential clients or referrers to opportunities.  Consider how you will keep connected with them.
  • Think about who is missing from your network and actively go and seek them. What are your gaps functionally, geographically, sectorally, demographically? Find a super connector like @Dave Graham who can point you in the right direction.
  • Focus on which events you find most valuable. Balance between going to events where you feel comfortable (that are your tribe) and those which are outside your normal circles to learn and understand diverse perspectives. If you are invited “Just say Yes!”
  • Have a purpose when you go to an event. Whether it’s speaking to gain additional visibility, or to meet people who might be future collaborators or clients, knowing why you are at an event can help reduce your nerves and increase your success.
  • When you are at an event, engage with people like you to build comfort and people who are not like you to get diverse perspectives.
  • Support others while you are at events, say good things about them and make introductions when you can. It feels good and people will recognize your value as a connector.
  • Recognize and respect different cultures at different events. This can be due to local cultural norms or because the purpose of a network will drive behaviours.  You will notice different energies and ways of interacting.
  • Take a small step to build your confidence. This can be different for everyone so think about what you could do that might be easy e.g. find others who are by themselves, look for groups of three, go and get a drink, have some starter questions ready (have you been to this event before, how far have you had to travel, what brings you here)
  • Think about how you will close the conversation. It’s important for you and others that you can feel comfortable moving on. Some ideas include sharing business cards / LinkedIn details or getting refreshments.

What can you do to be a more successful networker?